The most fulfilling aspect of working at the College Planning Network is the ability to incorporate passion for servicing clients with knowledge on how best to inform them of their choices in the process. Having been an admissions counselor and team lead for the company for many years, I am finding that there are multiple ways of giving families an edge in the admissions process. Whether it be through uncovering an incredible essay topic, creating a unique SAT/ACT study plan for a student, or even walking a parent through how to read an offer from a school, all of it matters. The value in educating is in giving options and not necessarily telling someone what to do. I like that I am able to give options to families to make their college attainment a reality.